Tag Archives: YouTube

On YouTube Getting a Homeless Man a Job

How does a former radio announcer, left homeless and on the streets, garner job offers from the likes of the Cleveland Cavaliers and NFL Films?

YouTube.  That’s how.

It’s a great story, and Mr. Williams’ voice really is incredible, but what makes this story so remarkable to me is how it demonstrates the sheer power of the medium. 

We’ve seen YouTube sensations get millions of hits and even record deals, but this is social media affecting profound change in the life of a person who lost their way.  All because a reporter decided to follow up and someone decided it belonged on YouTube.

This isn’t another story of the media machine trying to take advantage of viral popularity (if anything, it’s the other way around).  This is real and it’s quite amazing, really. 

Also, I might add, there’s a strange bit of zeitgeist in seeing YouTube help struggling radio find a second chance.

Just sayin’.

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On Hyundai, Pomplamoose, and Taking Viral Mainstream

Looks like Hyundai’s playing with a new friend in the social media sandbox.

How do you make a fun, fresh commercial and tap into an existing audience of millions? Why, ask one of YouTube’s hottest viral musical talents to make it for you, of course.

I — like millions of net denizens who’ve found them on YouTube — am a pretty big fan of Pomplamoose and their channel. Their growing catalogue of covered and orignal “video songs” (songs where you can see every instrument played) are smart, catchy and fun to watch.

Hyundai thinks so, too. That’s why they’ve partnered with Pomplamoose to create a series of holiday season commercials featuring Jack & Nataly’s musical and editing talents. Yes: editing. Hyundai gave Pomplamoose full creative control.


Jack Conte and Nataly Dawn of Pomplamoose cover “Deck The Halls” for Hyundai

I imagine acquiescing control was a low-risk proposition for Hyundai, considering most of the budget probably went into revamping the duo’s garage into a higher-end studio than the room they’d been using for the past few years.

The point being, though, that Hyndai was smart enough to not mess with a good thing. They hired people who were doing something that people obviously enjoyed, so why tell them what to do? “Just make us a holiday video song with our car and these messages.” Done.

The result? A fun, unpretentious and enjoyable holiday ad campaign. Produced on a relatively low budget. And that has the potential to reach millions of viewers online.

Below is Pomplamoose’s full cover of “Deck the Halls” followed by a vlog post that not only talks a bit about the Hyundai commercials, but also about how to use a generous donation to get their “MPfree” Christmas EP.