Looks like Hyundai’s playing with a new friend in the social media sandbox.
How do you make a fun, fresh commercial and tap into an existing audience of millions? Why, ask one of YouTube’s hottest viral musical talents to make it for you, of course.
I — like millions of net denizens who’ve found them on YouTube — am a pretty big fan of Pomplamoose and their channel. Their growing catalogue of covered and orignal “video songs” (songs where you can see every instrument played) are smart, catchy and fun to watch.
Hyundai thinks so, too. That’s why they’ve partnered with Pomplamoose to create a series of holiday season commercials featuring Jack & Nataly’s musical and editing talents. Yes: editing. Hyundai gave Pomplamoose full creative control.
Jack Conte and Nataly Dawn of Pomplamoose cover “Deck The Halls” for Hyundai
I imagine acquiescing control was a low-risk proposition for Hyundai, considering most of the budget probably went into revamping the duo’s garage into a higher-end studio than the room they’d been using for the past few years.
The point being, though, that Hyndai was smart enough to not mess with a good thing. They hired people who were doing something that people obviously enjoyed, so why tell them what to do? “Just make us a holiday video song with our car and these messages.” Done.
The result? A fun, unpretentious and enjoyable holiday ad campaign. Produced on a relatively low budget. And that has the potential to reach millions of viewers online.
Below is Pomplamoose’s full cover of “Deck the Halls” followed by a vlog post that not only talks a bit about the Hyundai commercials, but also about how to use a generous donation to get their “MPfree” Christmas EP.