After a week of using Google+, it’s become clear to me the platform that should really be afraid, is iOS.
There’s been lots of talk about “social network” comparables. Is it Twitter? Is it Facebook? It’s a bit of both, but thruthfully, it has the potential to blow them both out of the water. How so? One word: Android. Mobile isn’t just how Google+ will survive, it’s how it can explode.
I’m an iPhone guy, but I’m not an Apple nut (though they’re close to making me one). I like iOS and iPhone because the UI / device compatibility is almost flawless (the virtues of which I’ve extolled) and the ecosystem they’ve created — I also have an iPad — is easy to get sucked into. Hands down, it’s the best phone on the market.
But, as most everyone knows, Android is the mobile OS market leader. Sure there are compatibility problems, it’s open source. But the fact of the matter is, more people have Android phones in their hands than iPhones and that’s the key here.
There’s a reason why there have been rumours of a Facebook phone. There’s a reason Apple has strategically aligned iOS with Twitter. Social isn’t just about sharing. It’s about sharing in the moment. People don’t want to have to wait until they get home to tell people what’s happening, because by today’s standards, that makes it ancient history.
Before Google Buzz’s (failed) launch, The Tech Journal posted an article that contained some interesting stats about mobile social sharing:
- There are more than 100 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.