Tag Archives: music

On Hyundai, Pomplamoose, and Taking Viral Mainstream

Looks like Hyundai’s playing with a new friend in the social media sandbox.

How do you make a fun, fresh commercial and tap into an existing audience of millions? Why, ask one of YouTube’s hottest viral musical talents to make it for you, of course.

I — like millions of net denizens who’ve found them on YouTube — am a pretty big fan of Pomplamoose and their channel. Their growing catalogue of covered and orignal “video songs” (songs where you can see every instrument played) are smart, catchy and fun to watch.

Hyundai thinks so, too. That’s why they’ve partnered with Pomplamoose to create a series of holiday season commercials featuring Jack & Nataly’s musical and editing talents. Yes: editing. Hyundai gave Pomplamoose full creative control.


Jack Conte and Nataly Dawn of Pomplamoose cover “Deck The Halls” for Hyundai

I imagine acquiescing control was a low-risk proposition for Hyundai, considering most of the budget probably went into revamping the duo’s garage into a higher-end studio than the room they’d been using for the past few years.

The point being, though, that Hyndai was smart enough to not mess with a good thing. They hired people who were doing something that people obviously enjoyed, so why tell them what to do? “Just make us a holiday video song with our car and these messages.” Done.

The result? A fun, unpretentious and enjoyable holiday ad campaign. Produced on a relatively low budget. And that has the potential to reach millions of viewers online.

Below is Pomplamoose’s full cover of “Deck the Halls” followed by a vlog post that not only talks a bit about the Hyundai commercials, but also about how to use a generous donation to get their “MPfree” Christmas EP.

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On The Crappiness of Modern Christmas Music

Why are there no more new Christmas music classics?

As I wandered through one store after another, entranced by the ubiquity of “Silver Bells”, I realized that virtually every song I hear is either a variation on a traditional Christmas tune (because it doesn’t matter how crappy your band is, you can do a version of “Jingle Bells” or, if you’re an a capella group, “Silent Night”), a cover of a well known semi-modern Christmas song (because you’re not a real adult contemporary artist until you’ve done your take on “White Christmas”), or non-sensical tripe being passed off as “Holiday Hits” by the brain-dead fraternity of pop music producers (because if I could name one, I’d shoot myself).

I’m sure someone can think of a song to buck my trend. Perhaps Mariah Carey’s “All I Want For Christmas Is You,” which is as much a Christmas Classic as the movie that entrenched it in the Christmas psyche, “Love Actually.” Take that however way you want.

What about U2’s “Baby Please Come Home”? For those who thought “Yeah!” I’m sorry, but that’s also a cover. Orginally done by Darlene Love in 1963. That said, it’s a really good Christmas cover, which I think are great.

I suppose this is all just symtpomatic of what I’m getting at: modern Christmas songs suck.

I don’t know what happened. Maybe it’s just the culture we live in now, where the artist is more important than the songwriter, where pumping out a “Very Special Christmas Album” is more important than, well, art. For some reason we’ve stopped writing (or caring about writing) fun, endearing songs that embody the holiday season and that can add to the legendary playlist that inspires mix CD after mix CD, year after year.

I’m not saying I know what the answer is, I just know I want to hear a new song worth being covered next Christmas.