Tag Archives: iPad

On Why WWDC is More Important Than the Delayed iPhone

There’s been a lot of kerfuffle about the potential iPhone push back to September.  Is it a good thing?  Is it bad?

In my opinion, it’s a great thing.  And that’s not just because I don’t want to have to afford a new iPhone this summer. 

Dan Frommer wrote an excellent article about the positives of the iPhone delay that appeared on Yahoo Finance recently.  Building on his comments…  

Apple is OS driven, it’s why they prefer a closed ecosystem.  For them, product design is the process of creating the best hardware to leverage the OS.  In my estimation, June’s OS announcement will be pretty big.  They don’t just tease stuff like this for fun, people — Apple takes their OS very seriously.

Is it a closer linking between iOS and Mac OS?  Maybe cloud-based sharing for all Apple devices?  Steve only knows.

Apple fanboys and casual consumers alike are probably disappointed, if antsy about the delay. 

And from a marketing perspective, Apple’s getting exactly what they want.  

If they can follow through on some new, potentially revolutionary features and functionality, it’ll almost guarantee demand for their product(s).  It’s tough to say if the hardware will necessarily be all that new, but we can be sure they’ll be able to fully realize the new OS features, which is what Apple’s all about.

A few other reasons:

  • Let the Verizon / CDMA user-ship increase before pushing an upgrade on them.
  • Let AT&T and others (I’m looking at you, Rogers) catch up and implement their LTE 4G network so that the new phone and likely iPad (could be the “September iPad / iPad 3” some have been rumour mongering about) can leverage multiple carriers. 
  • Give developers time to play with the new OS features to make the
    product(s) more robust at release.

There are lots of potential reasons for Apple to delay the product release, but none more important than ensuring the OS and features are at the centre of it all.  iOS, the apps, the user experience — it’s always been what drives the line of iProducts, not the hardware.

As for the iDevices?  They know we want them.  They know we’ll probably buy them anyway.  More importantly, they know that making us wait won’t change a thing. 

Except maybe build anticipation (read: frothing frenzy of fanboys) once we see what they can do.

On iPad 2 and iPhone Rumours (Piling On)

WARNING: What you are about to read is my totally non-insider, mostly unsubstantiated assumptions about what Apple may or may not decide to do with their iOS devices in 2011.

But really, how different is that from anyone else?

The iPhone 4G (AKA “The Verizon iPhone”)

Yes, I’m even making a call on the name.

I’m pretty sold on this one. There’s no way Apple’s going to move onto an iPhone 5 already. They need to extend the iPhone 4 brand’s lifecycle. Want proof? Exhibit A: iPhone 3. Exhibit B: iPhone 3G. Exhibit C: iPhone 3Gs.

Verizon is already starting to make waves with its “most advanced 4G network” claims for the New Year (or sooner) and AT&T won’t have their act together in time to compete. Quite frankly, I can’t see Apple missing out on having its astoundingly popular device available on a “lightning fast” network. I mean seriously, 4G? Isn’t that just too conveniently sequential to pass up?

Plus there’s also the distinct possibility that Apple’s so-far-underwhelming FaceTime functionality could get a facelift via 4G support. Imagine that: getting to use FaceTime when you actually need it!

And that leads into my presuppositions over the next (and probably more) highly anticipated Apple product:

The iPad 4G (AKA “The iPad 2”)

Okay, I’m less confident in this name.  But hey, Apple is nothing if not consistent.

For the most part, I suspect they want to start pushing the iPad as a communications device. The front and rear-facing cameras are all but given. Apple is smart and easily 2-3 years ahead of what they’re revealing; they wouldn’t roll out FaceTime without knowing iPad would eventually join the party. The question is: how is it going to work?

With the iPad not being tethered (pun intended) to a mobile carrier, its 3G functionality is free to play with any provider. And with a 4G network in the wings that might even have the bandwidth to support millions of users FaceTiming, doesn’t it just make sense to send iPad an engraved invitation?

Being Canadian, it all seems like a moot point since none of our networks are preparing for an imminent 4G upgrade, but I get the feeling that once the next iterations of iPhone and iPad come out, it’ll be the world’s mobile carriers who are trying to play catch up more than smart phone and touch tablet competitors.

2011 will probably be a good year for Apple, but it might be an even better year for Verizon.